Our vision is a future where technology serves people, respects the planet, and where innovation is guided by responsibility, empathy, and shared values.
Empowering innovation with ethics
At Innovethic, we drive innovation by putting people and values first. This approach builds trust in technology, strengthens customer relationships, and creates long-term value for business and society.
Our Services
Innovation with an Ethical Compass
At Innovethic, we collaborate with research institutions and businesses to design and implement technologies that are ethical, human-centered, and legally compliant. Our approach ensures that innovation delivers real value—to customers, partners, and society.
Whether through inspiring keynotes, interactive workshops, or strategic consulting, we equip teams to innovate responsibly and effectively.
About Us
Why innovethic
Because responsible technology requires experience, depth and attitude.
Our Vision
Our Mission
Our Values
Our Vision
Our Mission
We empower organizations to shape a future where innovation uplifts people, protects the planet, and earns trust—through ethical guidance, impactful training, and research-driven insight.
Our Values
We believe in innovation with integrity. These five values keep us grounded and guide our path forward.
Our Projects
Shaping Innovation with Purpose
At Innovethic, we collaborate on forward-thinking research, training, and innovation projects—ensuring that technological progress is guided by human values and ethical principles from the start. We are currently involved in the following initiatives:
Early Warning System
Cultured Meat
Ethical Chatbot
“Innovethic is an Austrian company leading the way in helping organisations to prepare for the AI era, with a view to the long-term well-being of stakeholders and in full awareness of the responsibility that good innovation entails. Innovethic guides organisations into the future with the help of Value-Based Engineering and supports them in shaping a desirable future for the benefit of the organisation’s members, customers and society as a whole. Lukas Madl is one of the first truly interdisciplinary experts who can bring both the details of technology design and the scope of ethical, value-based thinking into organisations. I would definitely recommend innovethic to enable a smooth transition to a future with AI.”
“The collaboration with Lukas Madl allows us to create perfect synergies between science and ethical aspects, which increases the overall chances of successful technology transfer and brings innovations closer to society. Thank you for your valuable input!”
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Testimonials
References speak for themselves. They show how our work is received by our partners and customers.

Prof. Sarah Spiekermann
Head of Research Department Medical Informatics, RISC Software GmbH

DR. MATHIAS DREXLER
CEO, acib GmbH

MMag. Rita Zehetner
FH WIENER NEUSTADT

Rene Gneist
M.A., City Council Director

Ezra Schwarz
AgeTech & Senior Care UX Research
Our Team
We are an interdisciplinary team with attitude and depth – united by decades of experience, sound training and the conviction that true innovation can only succeed with ethical competence and a human perspective.
Why innovethic?
Because responsible technology requires experience, depth and attitude.
Why innovethic?
Because responsible technology requires experience, depth and attitude.
How can we support you specifically in your innovation?
Doing everything halfway, but nothing really well? No, thank you. To ensure that you invest your money wisely, you can describe your situation to us in a detailed initial meeting and we get to know each other personally. Together we will then filter out exactly the service that makes the most sense for your innovation. Because: There are no blanket solutions for either Responsible Innovation or Trustworthy AI.
High level of competence
Our experience will help you create a quality product
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01.
Experienced specialists
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02.
Stable & predictable results
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03.
100% Satisfaction guarantee
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04.
20+ Years in consulting business
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